Vision
Crisis Bunker envisions a disaster-resilient Aotearoa where communities, businesses, education and accommodation providers, families, and individuals are equipped with the necessary resources, tools, and training to proactively manage risks, effectively respond to emergencies, and recover with strength.

Overarching Goal
To strengthen the resilience of New Zealand by providing access to high-quality survival resources, practical training, and expert guidance, empowering individuals and organisations to act for themselves and others in times of crisis.

1. Managing Risks
- Identify and understand risk scenarios across different sectors and communities.
- Develop and promote risk reduction resources, including tailored emergency preparedness kits.
- Conduct workshops and online training to improve risk literacy and resilience.
- Adapt our product offerings in response to climate change-related risks.
- Advocate for risk-aware investment in infrastructure and urban development.
- Partner with local authorities and community groups for grassroots risk reduction.

2. Effective Response & Recovery
- Provide top-tier emergency survival gear that prioritises safety and self-sufficiency.
- Work closely with iwi and Maori-led organisations for culturally appropriate solutions.
- Strengthen collaboration with government agencies and first responders.
- Establish clear communication channels for real-time guidance.
- Expand professional development to improve disaster response expertise.
- Enhance data collection and customer feedback systems.

3. Enabling, Empowering & Supporting Community Resilience
- Develop community resilience toolkits for different sectors, focusing on at-risk groups.
- Foster community engagement through resilience-building initiatives.
- Work with councils to embed our solutions in resilience strategies.
- Support emergency infrastructure investment and accessibility to preparedness solutions.
- Promote a long-term approach to resilience for effective post-disaster recovery.
- Recognise cultural resilience and ensure continuity of traditions and values.

- Collaborate with government and CDEM groups to align efforts with the National Disaster Resilience Strategy.
- Continuously innovate survival products to meet evolving risks.
- Provide ongoing education and training through workshops and digital resources.
- Monitor and evaluate the effectiveness of our resilience initiatives.